描述
Manipulative words and phrases
敦促你的读者采取行动并没有错，但是垃圾邮件过滤器经常用标题来惩罚电子邮件，这会造成不必要的紧迫感和压力。如果你发送的所有东西都是“紧急的”，那么没有什么是“紧急的”，至少收件人是这样认为的。另一方面，如果你提供给读者的内容有足够的价值，那么紧迫感就会自然而然地产生。同时，避免使用以下垃圾邮件触发词:
- Act now
- Action
- Apply now
- Apply online
- Buy
- Buy direct
- Call
- Call now
- Click here
- Clearance
- Click here
- Do it today
- Don’t delete
- Drastically reduced
- Exclusive deal
- Expire
- Get
- Get it now
- Get started now
- Important information regarding
- Instant
- Limited time
- New customers only
- Now only
- Offer expires
- Once in a lifetime
- Order now
- Please read
- Special promotion
- Take action
- This won’t last
- Urgent
- While stocks last
Needy words and phrases
当你的电子邮件订阅者看到你的主题行时，他们正在寻找即时的价值;他们想知道当他们点击你的电子邮件时，他们会得到什么。如果你真的在提供有价值的东西，你没有必要绝望或夸大其词。下面是一些听起来像是绝望的单词和短语:
- 100%
- All-new
- Bargain
- Best price
- Bonus
- Email marketing
- Free
- For instant access
- Free gift
- Free trial
- Have you been turned down?
- Great offer
- Join millions of Americans
- Incredible deal
- Prize
- Satisfaction guaranteed
- Will not believe your eyes
Sleazy words and phrases
每个主题行都向你的读者传递一个重要的信号。你是在以一种友好的、非侵入性的方式增加价值吗?还是你太爱出风头了?注意下面的单词和短语是如何让你感到有点犹豫的。没有人喜欢被人施加压力，所以不要在标题栏中使用它们。
- As seen on
- Click here
- Click below
- Deal
- Direct email
- Direct marketing
- Do it today
- Order now
- Order today
- Unlimited
- What are you waiting for?
- Visit our website
Cheap words and phrases
要记住的一点是，提供的东西越容易获得，它的感知价值就越低。换句话说，人们想要他们无法拥有的东西。因此，如果你的主题行包含资格预审短语，如“祝贺你!”或者“人人都赢!”，那么你的邮件很可能就变成了垃圾邮件。相反，要避免使用下面的垃圾邮件过滤词，并试图以一种让潜在客户追逐你的方式来定位你的价值主张:
- Acceptance
- Access
- Avoid bankruptcy
- Boss
- Cancel
- Card accepted
- Certified
- Cheap
- Compare
- Compare rates
- Congratulations
- Credit card offers
- Cures
- Dear [personalization variable]
- Dear friend
- Drastically reduced
- Easy terms
- Free grant money
- Free hosting
- Free info
- Free membership
- Friend
- Get out of debt
- Giving away
- Guarantee
- Guaranteed
- Have you been turned down?
- Hello
- Information you requested
- Join millions
- No age restrictions
- No catch
- No experience
- No obligation
- No purchase necessary
- No questions asked
- No strings attached
- Offer
- Opportunity
- Save big
- Winner
- Winning
- Won
- You are a winner!
- You’ve been selected!
Far-fetched words and phrases
像“while you sleep”这样的短语太好了，不可能是真的。如今，读者在几英里之外就能发现谎言，所以如果他们觉得你的提议难以置信，很有可能邮件垃圾邮件过滤器也会发现它。一般来说，你不想过度推销自己，所以试着限制使用下面这些词和短语，它们会让你的信息显得牵强附会:
- Additional income
- All-natural
- Amazing
- Be your own boss
- Big bucks
- Billion
- Billion dollars
- Cash
- Cash bonus
- Consolidate debt and credit
- Consolidate your debt
- Double your income
- Earn
- Earn cash
- Earn extra cash
- Eliminate bad credit
- Eliminate debt
- Extra
- Fantastic deal
- Financial freedom
- Financially independent
- Free investment
- Free money
- Get paid
- Home
- Home-based
- Income
- Increase sales
- Increase traffic
- Lose
- Lose weight
- Money back
- No catch
- No fees
- No hidden costs
- No strings attached
- Potential earnings
- Pure profit
- Removes wrinkles
- Reverses aging
- Risk-free
- Serious cash
- Stop snoring
- Vacation
- Vacation offers
- Weekend getaway
- Weight loss
- While you sleep
- Work from home
Shady words and phrases
只要世界上还有易受骗的人，就总会有见不得人的人试图利用他们。你的意图可能是好的。然而，以下词语与道德或法律上可疑的行为有关，因此可能会触发垃圾邮件过滤器，因此请谨慎使用:
- Addresses
- Beneficiary
- Billing
- Casino
- Celebrity
- Collect child support
- Copy DVDs
- Fast viagra delivery
- Hidden
- Human growth hormone
- In accordance with laws
- Investment
- Junk
- Legal
- Life insurance
- Loan
- Lottery
- Luxury car
- Medicine
- Meet singles
- Message contains
- Miracle
- Money
- Multi-level marketing
- Nigerian
- Offshore
- Online degree
- Online pharmacy
- Passwords
- Refinance
- Request
- Rolex
- Score
- Social security number
- Spam
- This isn’t spam
- Undisclosed recipient
- University diplomas
- Unsecured credit
- Unsolicited
- US dollars
- Valium
- Viagra
- Vicodin
- Warranty
- Xanax
试图浏览垃圾邮件过滤器可能是令人沮丧的，特别是如果你所在的行业严重依赖上面列出的一些单词(例如，银行、金融和电子商务)。然而，你所需要做的就是创造性地思考，使用你讲故事的技巧，超越面向功能的术语，专注于你能为读者提供的好处。
Don’t get caught by email spam filters again
和大多数人一样，你可能不是故意发送垃圾邮件的。但如果你经常使用这202个单词中的一个，你的邮件很可能在你的订阅者有机会查看它之前就被垃圾邮件过滤器捕获了。为了保持高的交付率和客户的高度参与，请确保定期参考这个列表，以确保你没有陷入无意的垃圾邮件行为。
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